Pandora Rolls Out ‘Sounds Like You,’ Offers Premium via App Store, Google Play

An artist-inspired and led campaign is now being launched — a move coming in tandem with the offer of Pandora Premium to all listeners via the App Store and Google Play.

That’s the official word in a new report from Mobile Advertising Watch, which explains that Pandora Premium was previously available only by invitation.

The new “Sounds Like You” campaign should create some excitement, as well. Designed to “celebrate individuality, diverse musical tastes, and Pandora’s legacy of delivering truly personalized music experiences for listeners and artists, “Sounds Like You” comes to life across multiple channels including first-to-market artist and influencer programs with Pitchfork and VICE’s music channel Noisey.

Also on tap: digital ads and billboards; digital shorts directed by Academy Award winner Michel Gondry; social media activations including Snapchat lenses and geofilters; and a custom Pandora emoji on Twitter.

“Sounds Like You” was created entirely by Pandora’s in-house creative and design teams. DigitasLBi San Francisco facilitated the digital and out-of-home production, as well as media strategy.

 

The Weather is Changing for Omni Channel Marketing

The Weather Company, an IBM Business, announced this week an innovative collaboration with LiveRamp, an Acxiom company, that will enable marketers to “seamlessly integrate” Weather’s unique real-time data to help drive decision-making in omnichannel campaigns across the digital ecosystem.

The capabilities of this collaboration offer marketers unique tools to engage people with relevant and timely experiences.

We’re told that this first-of-its-kind data integration allows an ‘event-based’ data set (e.g. The Weather Company’s WEATHERfx data) to be matched with an ‘audience-based’ data set in real-time. This is designed to help marketers create better campaign outcomes and an expanded usage of different data sets across the media ecosystem.

 

MobileCause Launches Digital Marketing Services to Help Nonprofits

MobileCause, a provider of digital fundraising and communication software for nonprofits, confirms to MMW that the company has just established a new marketing services team — Digital Marketing Services — designed to help nonprofit organizations reach their goals faster.

MobileCause says it offers a full suite of software solutions that manage nonprofits’ fundraising and communication campaigns with ease.

The group is led by Christy Noel who is responsible for creating, driving, and delivering programs to help MobileCause customers and partners advance their marketing and fundraising objectives.

“Our goal is to ensure nonprofit organizations are successful with their fundraising and communication campaigns,” said Noel, who serves as VP of Digital Marketing Services. “We introduced Digital Marketing Services as a full-service solution to help our customers benefit from everything the MobileCause platform has to offer.”

 

SoftBank Leads Mammoth Strategic Investment in Dome9 Security

Dome9 Security, a leader in cloud infrastructure security, just announced the close of $16.5 million in Series C funding, led by a new investor, SoftBank Corp., a subsidiary of SoftBank Group Corp.

According to details shared in Wednesday’s formal announcement, existing investors also participated in this round, bringing the total funding in Dome9 to $29 million.

Per the terms of the agreement, SoftBank will be the leading distributor of the Dome9 Arc cloud infrastructure security platform in the Japanese market, enabling organizations running workloads in cloud environments to efficiently manage security, compliance and governance.

 

Improvements Seen for Brands Transitioning Loyalty Programs To Mobile

Everything is going mobile. That includes loyalty programs — programs that have never before be as successful as they are today, thanks to the ubiquity of and unwavering consumer dependence upon mobile technologies.

3Cinteractive, a leading provider of mobile marketing services, has just unveiled its 2017 Mobile Loyalty Progress Report, providing an update on how brands are bridging the technology gap in offering mobile-enabled loyalty programs to consumers.

Last year, 3C surveyed brand marketers and consumers on the landscape of mobile-enabled loyalty program offerings, and the report uncovered a distinct gap in what brands were offering versus consumer expectations.

This year, 3C again presented its mobile loyalty online survey to more than 2,300 consumers and over 500 brand marketers, finding improvements in some key areas. In fact, 64% of brands reported an increase in loyalty program membership over the last year—and the majority cited the addition of mobile components as the biggest contributor to this increase.

Other Key Findings:

Consumers

· Mobile-enabled loyalty programs continue to influence purchase behavior: 59% in 2016 vs. 62% in 2017.

· Too much information required to deter consumers from signing up: 67% in 2016 vs. 62% in 2017.

· Consumers want the sign-up process for mobile loyalty programs to be simplified: 72% in 2016 vs. 66% in 2017.

 

Op-Ed: 6 Tips to Succeed in SMS Marketing

The following is a guest contributed post from Matthew Winters, CEO at Veoo.

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing. When used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic: the younger generation. If in doubt, just take a look at the stats:

  • 90% of mobile phones are SMS-capable
  • The open rate of text promotions/offers is a whopping 98%
  • 8% of all texts are read within three minutes of being received

Granted, just because a message is opened and read, it doesn’t mean that your consumer is going to convert. To achieve success you have to be very particular about where these messages are going and how often you’re sending them to potential customers. If executed correctly SMS marketing has the potential to grow your business.

Here are 6 top tips to bear in mind when setting out to create an SMS campaign:

  1. Be Clear and Concise

When it comes to the content of your messages you want to ensure you are clear and to the point. Any message that is over 160 characters will be broken up by the phone company into multiple texts, which could cause a variety of problems including making the entire message undeliverable and incurring extra fees for the business owner.

Make sure you include a call to action (CTA) so readers know what is expected of them and what steps they need to take next. A phone number or URL are great examples of effective CTAs.

Avoid slang, but be creative; you’re not the only business using SMS marketing so you want to make sure your texts stand out.

  1. It’s All About Timing

You definitely don’t want to send messages too early or late in the day, but you do need to make sure that you are giving your customers enough time to act on your message. After all, no one wants to receive a coupon after they’ve already made a purchase; consider writing the message in advance then sending it later.

Also, be sure to think about the frequency of your messages. You don’t want to overload consumers with messages so they get annoyed and start to ignore, or worse, delete them upon receipt. Most businesses we work with only send one text per week, some even as little as one every two weeks, and still get quite a few bites.

  1. Variety is Key

Always make sure you’re updating your messages. Unlike other tactics where you can send the same message twice (social networks primarily), you should never send someone the same text message twice. Change things up to keep it interesting.

 

Report: The State of Workplace Communications is Disconnected

Dynamic Signal has just announced its launch of “The State of Workplace Communications” report — its first annual study of communication professionals.

The report gives insight into which channels are currently being used to disseminate important information, the challenges communication leaders face in communicating effectively within their organizations, and what budget is being allocated to solve these challenges.

The key takeaway? Workplace communications are disconnected.

Dynamic Signal’s survey respondents said the top priority for their communications department is ensuring employees feel informed and connected, yet nearly three-fourths say they have problems keeping employees “on brand and on message” when communicating company news and information. Employees agree, in fact Gallup reported that 74 percent of employees are disconnected and feel that they’re missing out on company information and news.

“The State of Workplace Communications” report also highlights that 37 percent of communication professionals surveyed by Dynamic Signal reported that internal silos create the greatest challenge they face in workforce communications. Today’s workforce is disconnected, widely distributed, and often desk-less. Nearly half of the respondents reported being frustrated by the tools and platforms available to reach employees in a way that is timely, effective, and measurable.

 

There’s No Slowing Global Smartphone Growth

According to a new report summary from MAW, the global smartphone market is now expected to witness substantial growth over the forecast period owing to advancements in the electronic, telecommunication, and m-Commerce industry as well as the increasing penetration of the Chinese smartphone industry.

“Leading global smartphone manufacturers such as Apple Inc., Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Lenovo Group Limited, and LG Electronics Inc. are making strategic investments in the development and production of their own application processor (AP) to differentiate their offerings and maintain increased market share and margins,” the projection from Persistence Market Research reads.

There is also a rising trend of m-commerce particularly among the working population, and this has increased the demand for smartphones with top-notch features supporting m-commerce.

Overall, the global smartphone market is projected to register a healthy CAGR of 7.9% in terms of value and 5.8% in terms of volume during the forecast period 2016-2024.

 

7 Differences Between Generation Z and Millennials As They Enter The Workforce

There’s a new generation in town and it’s one that employers better get ready for, because it’s 23 million strong and will be flooding the workforce by the end of the decade.

Ladies and gentlemen, meet Generation Z; a confidence-filled group that doesn’t want to miss a thing, has the shortest attention span of any generation and isn’t quite as open as its predecessors – the millennials – from whom they learned that not everything needs to be shared online.

“If you try to treat those in Generation Z (born in the mid to late ‘90s, mostly to Generation X parents) like you treated Millennials (born in the early ‘80s to mid ‘90s, mostly to Baby Boomer parents), it will backfire on you,” says Matt Stewart, co-founder of College Works Painting. “This generation is unique. And now they are starting to enter the workforce.”

Thanks to his role at College Works Painting, which offers internships that help undergraduate students gain real-life business management experience, Stewart has gained a first-hand look at both the Millennials and Generation Z. And there certainly are differences between the two:

 

More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition

If digital/social marketing was the business equivalent of a band’s cowbell, hotels would be replicating the famous Saturday Night Live “More Cowbell!” sketch.

Major hotels see a need for charged-up marketing via digital and social channels as they work to combat threats from Airbnb, Priceline, Expedia, and other actors in the extremely competitive hotel business.

How to stay “top of mind” with consumers? More hotel marketing professionals than ever plan to increase their budgets for digital marketing and social media strategies.

Evidence for this comes from a recent SiteMinder survey. When the hospitality marketing platform queried hotel professionals worldwide “about their projected budget allocations for the next 12 months, 48 percent of respondents said they planned high spending to go toward digital marketing, while 44 percent said they intended to designate high investment in social media strategy.”

The goal among hotels is to invest in marketing campaigns that encourage customers to “book direct.”

“One reason hotel professionals are doubling down on digital marketing and social is the growing market power of accommodations upstart Airbnb,” according to eMarketer. “Hotel operators must also compete with the deep pockets of online travel agencies Priceline and Expedia, both of which spend considerable sums on consumer marketing (and cut) into hotel profits by charging commissions for customer referrals.”