Lead generation metrics includes email newsletter subscriptions, conversion rates, form submissions etc. It is measured by the number of leads you get from the content.
Sales metrics shows the number of customers you generate from your content marketing efforts.
3. Producing content consistently
This is a great limitation to most content marketers out there. Have ever come across a website or blog that has been updated a year ago? I have. It is difficult to produce content consistently. However, you can overcome this limitation by following the tips below:
- Create a content calendar
- Scan other blog headlines for ideas
- Invite guest bloggers
- Hire freelance writers
- Know your audience
- Be relentless
4. Lack of budget
Content marketing is expensive. According to a study carried out by content marketing institute, a whopping 35% of marketers said lack of budget is a limitation. However, you can still produce high-quality content on a shoe-string budget. Below are the tips that will help you:
- Focus on the subject matter you understand
- Use your employees to create content
- Attract user submitted content
- Look for guest authors
- Collaborate with influencers in your niche
5. Producing a variety of content
Content marketing goes beyond creating blog posts. It is the first thing you do when you start content marketing. But, as your blog gains momentum, you need to add variety of content for your audience. This will give you a new traffic, targeted visitors, higher conversion rates and improved SEO.
Below are the different types of content you can add to your blog:
- Book reviews
- Opinion post
- Product reviews
- How-to guides
- Case studies
- Research and original data, etc.
Although there are many limitations to content marketing, the fact is, it can be overcome. Don’t be limited, it is time to soar high and get to a new level.