Avatarbook – Facebook Meets Online Gaming

For those of you who do not know, the Sims Online is undergoing a revolution. Having been left standing for the last few years with little to no input, EA are at last re-shaping the game, and the world of multiplayer gaming as we know it. Sound like hyperbole? Perhaps, perhaps not; Check out their latest addition to the online gaming experience: AvatarBook.

Facebook made flesh

So what is Avatarbook? Well, the clue is in the name. What is one of the largest social networking websites on the planet at the moment? That's right – Facebook. With over 58 million users, Facebook is the primary reason that many of us log on in the morning. But, as we all know, it has its limits. As do online games.

One problem with online games is that they can be too divorced from reality – you have your friends, and your real-world friends, and the two remain firmly divided. Ditto Facebook – your user-circle is limited by who you already know, and it's hard to get to know people outside of that circle on a one-to-one basis without sharing all your private data or being introduced by a friend of a Friend.

All that is set to change, with a new application that could change our networking community forever. When Linden Labs made Linden Dollars (the currency of the hugely popular game Second Life) exchangeable for real-world currency, they opened up the world of online gaming by bringing it into the real world. Now EA wants to do the same thing, by allowing users of the Sims Online to link their Avatars' accounts to their Facebook profiles.

Sharing Information

Avatarbook has two faces – the in-game version and the Facebook version. In-game you can use it much like Facebook, in that you can find other Avatars and view their limited profiles. For friends the full profiles are visible, with walls for people to write on and updatable status. Your profile will also show if your lot is open or not, and the application an be used to quickly make your way around EA Land as you jump from friend to friend.

In Facebook, the application shows your Avatar's details (unless you have chosen a private setting) and picture, and whether or not you are logged on to the game. This is a useful way for players to find out who is online without having to log in themselves. You can also invite other users of Facebook who are not already Sims Online players to download the application and see your Avatar profile – a move that EA hopes will attract more people to the game.