That purposeful content starts with a defined content marketing strategy.
- Become an authority to your customers.
Each piece of valuable content you create and share helps build up your reputation as a helpful resource. When you do this consistently, customers (potential and existing) start to consult you as an authority when they have questions or are ready to make a purchase.
The key is making sure you truly know your target customer’s needs and what your business provides to address them — that’s the sweet spot where you can provide true value.
The best way to understand a customer’s needs? Understanding them and making them your own through empathy mapping.
- Better search engine rankings thanks to focused content.
Creating quality content specifically for your intended audience increases traffic to your site, which improves your site’s authority and relevance.
If your content is truly valuable (it will be if it’s created based on a content marketing strategy that captures what your audience needs), you can give yourself a boost in rankings, which helps drive even more traffic and, ultimately, generates more leads.
- Increased brand awareness and customer loyalty with consistent content.
Creating consistent, valuable content allows you to form stronger relationships with your desired audience. When a customer trusts your content, they are more likely to become loyal to your brand and become a brand advocate who shares your content.
This can lead to more awareness and recognition, which can help you attract more potential customers.
- More accurate goal setting and tracking.
Your content is also only as good as your ability to measure it. A content marketing strategy establishes your content’s goals so you can track, measure and assess whether content is effective.
You’ll get an idea of what’s working and driving results and what’s not, so you can adjust your efforts to maximize results.