In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
Frito-Lay’s tips for mobile marketing
Frito-Lay, the snacks group owned by PepsiCo, believes success on mobile rests on an understanding that this medium is non-linear, visual-first and involves a wide range of consumer mindsets.
Amazon opens up Alexa voice technology to all developers
Amazon Web Services, Amazon’s software-as-a-service unit, has rolled out its Lex AI service to all developers – after releasing it in preview towards the end of last year, along with Polly and Rekognition.
Pandora Rolls Out ‘Sounds Like You,’ Offers Premium via App Store, Google Play
An artist-inspired and led campaign is now being launched — a move coming in tandem with the offer of Pandora Premium to all listeners via the App Store and Google Play.
There’s No Slowing Global Smartphone Growth
According to a new report summary from MAW, the global smartphone market is now expected to witness substantial growth over the forecast period owing to advancements in the electronic, telecommunication, and m-Commerce industry as well as the increasing penetration of the Chinese smartphone industry.