To date, receipt capture technology has predominantly been used in the CPG industry as a tool to validate product purchase related to specific short-term promotions. The partnership between Maritz Motivation Solutions and TPG will now allow this technology to be used with long-term loyalty program strategies, where consumers can earn redeemable points for their ongoing purchases.
“We developed the original receipt-scanning platform in the marketplace because our clients saw a need for instant consumer gratification. Consumers no longer wanted to participate in promotions that required them to mail in their proofs of purchase, along with a mail-in form and then wait 6-8 weeks to receive their reward. Our platform utilizes the scanner in every consumer’s pocket, their mobile phone,” said John Galinos, president and CEO of TPG Rewards.
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