The Weather is Changing for Omni Channel Marketing

The Weather Company, an IBM Business, announced this week an innovative collaboration with LiveRamp, an Acxiom company, that will enable marketers to “seamlessly integrate” Weather’s unique real-time data to help drive decision-making in omnichannel campaigns across the digital ecosystem.

The capabilities of this collaboration offer marketers unique tools to engage people with relevant and timely experiences.

We’re told that this first-of-its-kind data integration allows an ‘event-based’ data set (e.g. The Weather Company’s WEATHERfx data) to be matched with an ‘audience-based’ data set in real-time. This is designed to help marketers create better campaign outcomes and an expanded usage of different data sets across the media ecosystem.