An artist-inspired and led campaign is now being launched — a move coming in tandem with the offer of Pandora Premium to all listeners via the App Store and Google Play.
That’s the official word in a new report from Mobile Advertising Watch, which explains that Pandora Premium was previously available only by invitation.
The new “Sounds Like You” campaign should create some excitement, as well. Designed to “celebrate individuality, diverse musical tastes, and Pandora’s legacy of delivering truly personalized music experiences for listeners and artists, “Sounds Like You” comes to life across multiple channels including first-to-market artist and influencer programs with Pitchfork and VICE’s music channel Noisey.
Also on tap: digital ads and billboards; digital shorts directed by Academy Award winner Michel Gondry; social media activations including Snapchat lenses and geofilters; and a custom Pandora emoji on Twitter.
“Sounds Like You” was created entirely by Pandora’s in-house creative and design teams. DigitasLBi San Francisco facilitated the digital and out-of-home production, as well as media strategy.