New Study Shows Millennials, Affluent Consumers Seek Brand Connection Post-Purchase

Product registration has been the main vehicle for durable consumer brands to identify and understand their consumers. However, the traditional process of filling out paper or online registration information can be a barrier.

“Consumers want to connect with the brands they buy. Their reasons for wanting to do so not only provide value to them as customers, but they are also significant revenue-generators for manufacturers,” said Chris McDonald, CEO of Registria. “The process of product registration has evolved over the past 40 years, and mobile technology makes it even easier for brands to use product registration as an engaging way to onboard customers.”

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