Advantage Taps Orbee to Improve Email Conquest Marketing for Automotive Marketers

Advantage Dealer Services (ADS) has reportedly implemented Orbee’s analytics platform to become the first email conquest marketing agency in the automotive industry to monitor their conquest campaigns for non-human traffic and other measurable results.

“Starting in May of 2017, all of Advantage’s email conquest campaigns will be monitored by Orbee to ensure email conquest campaigns send the highest percentage of real human traffic interested in purchasing or servicing a car to a dealership’s website,” a provided statement reads.

Bot traffic and ad fraud cost digital advertisers $7.2B in 2016 and based on Orbee’s bot traffic report. 40% of paid digital advertising in the automotive industry consisted of bot traffic.


Marketo Acquires Sales Engagement Platform ToutApp

MMW learned Friday that Marketo, Inc., a leading provider of engagement marketing software and solutions, has acquired ToutApp, a sales engagement software company based in San Francisco.

If you’re not familiar, ToutApp provides sales teams with sales campaign, content management, and analytics software to engage prospective customers in a personalized way to drive revenue growth.

The acquisition, we’re told, “strengthens Marketo’s position as a leader in engagement.”

“Brands that win today engage customers in a meaningful way at every step of the journey and this requires coordinated execution across the entire enterprise, particularly within sales and marketing,” said Steve Lucas, chief executive officer, Marketo. “I’m thrilled to welcome TK and his team at ToutApp to Marketo, where together, we’ll enable marketing and sales teams to drive revenue and demand seamlessly.”


Piece of CAKE: Accelerize Touts Continued International Momentum

Ahead of the weekend, MMW learned that Accelerize and its digital marketing software division CAKE achieved significant global expansion with more than 38% of overall revenue derived outside of the U.S., 20% of which is attributed to the Europe, the Middle East and Africa (EMEA) region.

Not bad indeed, we must say.

“Additionally, total revenues for 2016 rose to a record $23.8MM and the company achieved greater than 200% year-over-year increase in the number of customers outside of the U.S. CAKE serves clients in over 40 countries worldwide including the United Kingdom, France, Germany, Netherlands, Spain, Russia, Poland and more,” the company tells us.

Delivering a cloud-based solution to track and analyze return on ad spend (RoAS), CAKE enables marketers to make precise, data-driven decisions with their multi-channel digital spend.


mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

With mPulse Mobile Program, Poorly Prepared Patient Ratio Plummets
In our final installment of mHealthWatch’s blog series based on the enlightening content and case studies presented in mPulse Mobile’s new Outcomes Report, we’re taking a look at the critically important issue of Patient Compliance.

Mercom: 2017 Investments in Healthcare IT / Digital Health Remain Robust
Mercom Capital Group — a global communications and research firm — has just released its report on funding and mergers and acquisitions (M&A) activity for the Healthcare Information Technology (IT) / Digital Health sector for the first quarter of 2017.

BIOMEDevice Healthcare Conference to Feature Involution Studios’ Principal
MHW learned today that Juhan Sonin, an internationally-recognized innovator in the healthcare industry, will be a featured speaker at the BIOMEDevice Conference on Wednesday, May 3.

eWellness Plans the Launching of Multiple New Patient, Physician & PT Centric Platforms and Mobile Apps
Big news from eWellness Healthcare Corporation. On Tuesday, the leading provider of the state of the art PHZIO Platform for the physical therapy and telehealth markets, announced plans to launch multiple new patient, physician and physical therapy (PT) centric platforms and mobile Apps over the next 8-10 weeks.


Industry Giants Team to Deliver Mobile Receipt Capture to Loyalty Programs

Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, announced this week a partnership with TPG Rewards, Inc., a premier receipt capture provider in the consumer promotional rewards and technology space.

This exciting new alliance adds yet another dimension to Maritz’s customer loyalty solution by allowing marketers to easily engage and build loyalty with customers at the point of sale through customers’ mobile devices.

“Until now, many brands have been limited in their loyalty behavior tracking due to the cost and complexity of integrating with point-of-sale systems,” said Barry Kirk, vice president of loyalty solutions for Maritz Motivation Solutions. “Mobile receipt capture allows retail, consumer packaged goods (CPG) marketers and B2B marketers to overcome that barrier using a technology consumers are very comfortable with– their smart phones.”

As a mobile loyalty solution, receipt capture allows consumers to easily get credit for purchases no matter how they pay, simply by snapping a photo of their receipt and emailing or texting that photo for credit. It also enables marketers to engage those customers in real-time with targeted messaging, while also tracking customer behavior that couldn’t be tracked before.


GetResponse Rolls Out New Mobile Editor for Landing Pages

MMW learned Friday that GetResponse — an online marketing platform — is launching its newest tool for SMBs, Mobile Workspace, a landing pages editor specifically for mobile.

We’re told that Mobile Workspace will feature the following capabilities:

  • Drag-and-Drop Editor: No tech skills required. Easy drag-and-drop interface enables customers to start designing mobile version straight away: move, resize, rescale, crop, group, and reshape any element of their landing pages for mobile.
  • Improved Built-in Web Forms: Clients can capture leads and user data with customizable input labels and custom fields to start lead nurturing the moment they sign up.
  • Advanced Preview capabilities: With this addition GetResponse customers can now see the mobile page in the eyes of the receiver. Previewing mobile page before launch increases chances for conversion and ensures that the design looks impeccable on many devices.
  • Responsive Design Templates: With over 170 responsive design templates to choose from, customers are able to start off easy and customize their mobile landing pages more.

“We’re excited to announce the release of our editor for mobile landing pages: Mobile Workspace,” says Simon Grabowski, GetResponse Founder and CEO. “Mobile Workspace will help SMBs easily build ultra-responsive landing pages for mobile devices.”


Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Frito-Lay’s tips for mobile marketing
Frito-Lay, the snacks group owned by PepsiCo, believes success on mobile rests on an understanding that this medium is non-linear, visual-first and involves a wide range of consumer mindsets.

Amazon opens up Alexa voice technology to all developers
Amazon Web Services, Amazon’s software-as-a-service unit, has rolled out its Lex AI service to all developers – after releasing it in preview towards the end of last year, along with Polly and Rekognition.

Pandora Rolls Out ‘Sounds Like You,’ Offers Premium via App Store, Google Play
An artist-inspired and led campaign is now being launched — a move coming in tandem with the offer of Pandora Premium to all listeners via the App Store and Google Play.

There’s No Slowing Global Smartphone Growth
According to a new report summary from MAW, the global smartphone market is now expected to witness substantial growth over the forecast period owing to advancements in the electronic, telecommunication, and m-Commerce industry as well as the increasing penetration of the Chinese smartphone industry.


Mobile Marketing Firm Leanplum a Popular Place to Work

MMW learned ahead of the weekend that Leanplum has been recognized as a winner of the 2017 Bay Area Best Places to Work, placing third in the Small Companies category — the highest ranked technology company.

If you’re not familiar, this awards program is presented by the San Francisco Business Times and the Silicon Valley Business Journal, based on surveys of company employees.

Award applicants were evaluated and ranked across five categories, based on employee ratings of company performance for values such as fun, collaborative culture, compensation, benefits, and management practices.

A leader in mobile marketing, Leanplum’s investment in culture and focus on fun is embodied in five core values: lead humbly, skip politics, push innovation, be a doer, and show gratitude.


Mercom: 2017 Investments in Healthcare IT / Digital Health Remain Robust

This week, Mercom Capital Group — a global communications and research firm — released its report on funding and mergers and acquisitions (M&A) activity for the Healthcare Information Technology (IT) / Digital Health sector for the first quarter of 2017.

Mercom’s comprehensive report, as noted by our sister site mHealthWatch, covers deals of all sizes from across the globe.

Venture capital (VC) funding, including private equity and corporate VC, in the Health IT sector almost doubled quarter-over-quarter, coming in at $1.6 billion in 165 deals compared to $845 million in 159 deals in Q42016.

VC funding in Q12017 was also up compared to Q12016 when nearly $1.4B was raised in 146 deals. The Digital Health sector has now received $20B in VC funding since 2010.


New Study Shows Millennials, Affluent Consumers Seek Brand Connection Post-Purchase

Want do consumers want from a brand right after make a purchase? Mobile contact with the brand in question.

A new study commissioned by Registria — the findings of which were shared with MMW today — shows that younger and more affluent consumers would prefer to connect with brands through their mobile device after purchasing a new product.

According to the study, 47 percent of consumers aged 18-34, and 47 percent of consumers who make $100,000 and above say they would like to receive product setup instructions, tips, and service and warranty information directly to their mobile device over receiving email or paper literature.

The freshly published study also found that 35 percent of all consumers would prefer this method of receiving information post-purchase.